Your premier ecommerce Email & SMS partners
We're an international team of 70+ retention specialists obsessed with turning brands' email & sms backends into a profit-printing machines.
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Our mission
Our mission is to be the most premier ecommerce retention team on the planet.
We aren't just sending emails for brands.
We are building retention ecosystems that scale profit through great experiences.
Most agencies treat email like a checkbox. Send a campaign. Launch a flow. Call it done.
Not us.
We build and continually optimize full retention systems with strategies rooted in what actually drives profit and seamless experiences that keep customers coming back again and again.
We pride ourselves on our strong relationships, high levels of communication, complete transparency, and strategies that are at the forefront of the ecommerce retention space.
Brand work with us for our industry strategies and results.
Team members join us for our unmatched culture.
What makes us tick
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Be Premier
Premier standards across strategy, execution, and performance. We do not settle for average.
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Dawg Mentality
Relentless ownership and speed. Problems get solved fast and opportunities never sit idle.
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Goodness
At our core, we believe in being good to people. Expect more than just transactional interactions. We're all about building meaningful relationships.
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Team > Self
We go the extra mile for our team and our clients, because great results come from people who genuinely have each other’s backs.
Our founder, Max
I didn’t start Well Copy in a boardroom, I started it in college.
Before email marketing, I ran a small sports card business in high school. That was my introduction to ecommerce, marketing, and building something of my own.
When I got to the University of San Diego in 2021, I shifted into copywriting to stay in the online business world without the logistics of buying and selling products.
I wrote everything for brands... ads, landing pages, blogs, VSLs, and emails.
Then, one email changed everything. I tested a new headline for an eight-figure brand and watched that single email generate nearly three times the expected revenue.
I fell in love with it and went all in.
While still a full-time college student, I became the head email marketer for three different eight-figure ecommerce brands at the same time.
In early 2023, I decided to stop freelancing and start Well Copy with a simple goal: build an elite team and help more brands grow through retention the right way. Everything since then has grown organically through education, content, and results.
By the time I graduated college in May of 2025, Well Copy had grown to a team of 50+ people serving over 100 ecommerce brands, all driven by organic content and word of mouth.
Even as we scaled quickly, our client retention improved, and maintaining a 95% quarterly retention rate is something I’m incredibly proud of.
I’m young, ambitious, and probably more goofy than most founders you’ll meet. Our company is light-hearted and fun, but our standards are extremely high.
We work hard, we care deeply about our clients and our team, and we take pride in building a place where people genuinely enjoy showing up every day.
This is still just the beginning. We have big goals, a long road ahead, and an incredible team pushing forward together.
If you made it this far, you are probably interested
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