case studies
Anthros: 8% to 35% of Revenue From Email at 8-Figure Scale with 10x List Growth
Anthros was scaling hard on paid ads and needed a retention partner to capitalize on that traffic, email was pulling 8% of revenue and the pop-up was converting under 5%. We rebuilt their email retention. Taking email to 35%+ of total store revenue.
Accessories
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results
the brand
Anthros is a D2C brand selling the first chair built on "Anthronomics," a blend of biomechanics, ergonomics, and anthropometrics. Their product is premium, the ads were working, but the back end of the funnel was leaking. With email carrying almost none of the revenue.
the challenge
- Email attributed revenue stuck at 8% of a high 8-figure store
- Pop-up form converting under 5%
- Campaigns running without a real plan, calendar, or segmentation
- Flows underbuilt, leaving gaps in the customer journey
- Every paid click was being monetized once with no real follow up
the goal
- Get email past 30% of total store revenue
- Rebuild pop-up to convert website traffic
- Fix the flow coverage across welcome, abandonment, post-purchase, and winback
- Pull margin out of traffic Anthros was already paying for
the strategy
We came in, audited the account, and ran the playbook tuned to a brand with strong traffic and weak retention:
- Rebuilt the pop-up form with new offer testing and a higher-converting structure
- Built out full flows from welcome through winback
- Set up a segmented monthly campaign calendar
- Layered in deliverability work and list to the Klaviyo account
the execution
- Rebuilt the pop-up form and pushed it from under 5% conversion to drive 10x list growth
- Filled in the flow gaps with a full email journey - welcome, abandonment, post-purchase, replenishment, winback flows
- Cleaned up deliverability and list health so the added volume didn't tank inbox placement
- Took email from 8% of revenue to 35%+ of total store revenue at 8-figure scale
- Unlocked multi-six figures in retention revenue
the results
- Email revenue share moved from 8% to 35%+ at 8-figure scale.
- 10x growth in the email list from the rebuilt pop-up.
- Pop-up conversion moved from under 5% to a high-converting build.
- Multi-six figures in additional retention revenue with no extra ad spend.
- Full flow system in place across welcome, abandonment, post-purchase, and winback.
WHY THIS WORKED
- We fixed the pop-up first, because the list was the input to every other metric.
- Flows got built to match the new subscriber volume.
- Email scaled alongside paid acquisition, every acquired customer was worth more.
- Calendar and segmentation was placed, lifting revenue per send.
client review
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