case studies
Drink Willie’s: 7-figures+ in Email Revenue Within 6 Months of Launch
Built the entire email infrastructure before launch, capturing demand from Day 1 and helping scale the brand into the largest THC beverage brand in its category.
Beverage
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results
the brand
Drink Willie’s is a THC beverage brand that entered the market with one clear goal: become the biggest THC beverage brand in the category.
From day one, the team understood that traffic alone wouldn’t win — owning the customer relationship would. That’s where email came in.
the challenge
- Pre-launch brand with no existing email list
- Anticipated heavy launch traffic with zero room for “we’ll fix it later”
- High competition in a fast-growing, regulated category
- Needed email systems built and ready before the store went live
the goal
- Turn email into a top revenue channel from Day 1 — not after launch momentum fades
- Capture as much traffic as possible into owned channels
- Build lifecycle flows that convert immediately
- Create a campaign engine that scales with growth
- Set the foundation for long-term category dominance
the strategy
- This was was about owning demand
- Pre-launch list growth systems
- High-converting popup infrastructure
- Full lifecycle flow coverage before launch
- Campaign planning built for scale
- Ongoing optimization as traffic increased
the execution
- Built a complete email ecosystem before the store went live — flows for every stage of the customer journey, messaging aligned with brand positioning and compliance
- Prepared campaigns to deploy immediately post-launch
- High-converting popup infrastructure capturing traffic from Day 1, with email list scaling alongside paid and organic
- Welcome flows designed to educate and convert, abandonment flows capturing lost intent, post-purchase flows driving repeat orders, retention flows supporting long-term growth
- Consistent campaign cadence with trust-building messaging optimized continuously as volume increased
the results
- $7-figures in email revenue within 6 months
- 35% of total store revenue from email
- Brand scaled into the largest THC beverage brand in its category
- Email became one of the highest-ROI channels immediately
WHY THIS WORKED
- Built systems before traffic hit
- Captured demand instead of leaking it
- Created infrastructure that scaled instantly
- Treated email as a growth engine — not a support channel
client review
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"We had our highest grossing sales day EVER yesterday and emails were a MAJOR driver."
