Forest Ink is a brand operated by a family-run group. Already a proven audience, the team needed a retention partner who could turn their existing list and traffic into a high-margin revenue channel.

• Only 4 live flows running, the majority of the automated customer journey was standard.
• Campaigns blasted to all subscribers without segmentation, deliverability and engagement metrics below standard.
• Inconsistent campaign design reducing click-through.
• Pop-up with no ongoing optimization, capping list growth and revenue. 
• Underperforming email metrics without strategy.

• Push email & SMS to create another store revenue channel.
• Rebuild the flows to cover every stage of the customer journey.
• Replace blast sends with a segmented, calendar-driven campaign strategy.
• Scale list growth with optimized pop-up forms and ongoing A/B testing.
• Launch and scale SMS as a true revenue channel.
• Take the channel off the founders' plate with ongoing communication and reporting.

• We audited the account end-to-end, and ran the Well Copy retention playbook adapted to Forest Ink's customers.
• Rebuilt the email flows from 4 flows to a 30+ email customer journey.
• Replaced full list sends with segmented, calendar-driven campaigns built around non-discount angles.
• Optimized pop-up forms and did ongoing A/B testing to accelerate list growth
• Built the SMS channel in parallel with email to capture more revenue.
• Added deliverability and list hygiene to protect inbox placement and lower Klaviyo billing

• Audited the existing flows, rewrote and redesigned each one, and expanded the flows to cover welcome, abandonment, post-purchase, replenishment, and winback, multiplying flow revenue several times over.
• Rebuilt the campaign calendar with proper segmentation, hitting the right people at the right time.
• Redesigned every campaign template to maximize click-through, lifting engagement and conversion per send.
• Launched a refreshed pop-up with ongoing test cycles, upping list growth month-over-month.
• Built out the SMS program, adding flows, campaigns, and segmentation.
• Took over account management with daily Slack communication, Tuesday progress reports, and monthly slide decks, so the founders never had to log into Klaviyo.

• 48%+ of total store revenue now attributed to email and SMS
• Campaign and flow revenue multiplied by over 3x from baseline
• SMS revenue grew $100k+ quarter over quarter
• Flow coverage expanded from 4 basic flows to a full retention engine
• List growth increased with optimized pop-up performance
• Two family-owned brands now run under WellCopy after the team chose to consolidate retention

• Rebuilt foundation instead of layering tactics on a broken setup.
• Segmentation over blast sends, fixing deliverability and engagement.
• SMS was built as its own channel.
• The team got clean reporting and zero day-to-day involvement.
• Trust earned on the first brand was extended to the second.