Gains in Bulk is a premium direct-to-consumer supplement brand focused on whole-food-based formulas with zero synthetic vitamins or minerals. Their hero product — Instantized Creatine — is the only 100% soluble creatine monohydrate in the world.

Their audience consists of disciplined, consistency-driven customers (ages 30–50) who value purity, performance, and long-term health over hype.

• Email managed by one person juggling all marketing channels
• No real campaign system — 1 campaign/week, sent same day
• Flows hadn’t been updated in over a year
• Heavy reliance on discount-driven emails to compensate for lack of strategy
• Deliverability issues: 25–30% open rates with 100k+ profiles but only 20–30k engaged
• Email accounted for ~28% of revenue (goal was 40%+)

• Turn email into a predictable, scalable revenue channel without relying on discounts
• Improve deliverability and engagement across the list
• Increase list growth via higher-converting popups
• Build long-term infrastructure for scale

• Infrastructure + consistency + non-discount education-based messaging
• Analyzed customer behavior and built a lifecycle strategy designed to educate, build trust, and convert without margin erosion
• Build a consistent campaign engine (3–5 emails/week)
• Rebuild and modernize core flows
• Fix deliverability and sender reputation
• Use segmentation to increase engagement and inbox placement

• Full Klaviyo audit and brand analysis
• Built a complete lifecycle strategy with 40–60 emails across 8–12 core flows with segmentation and engagement filters
• Tripled popup opt-in rate in the first two weeks — dramatically increasing list growth and downstream revenue
• Deliverability reset: paused low-engagement flows, sent only to 14–30 day engaged segments, put unengaged profiles to rest, gradually re-warmed the domain
• Scaled campaigns from 1x/week to 3–5x/week built around FAQs, education, product clarity, and objection handling
• Re-angled past winning topics instead of inventing new offers
• Rebuilt 11 core flows, launched 40+ emails, added upsells, cross-sells, and advanced logic over time

• 2x monthly email revenue in 60 days
• 54.6% of total store revenue from email & SMS
• Open rates climbed from ~25–30% to 60%+
• 200% increase in popup opt-in rate and list growth
• Scaled from 7-figures to 8-figures

• Rebuilt the customer lifecycle from the ground up
• Fixed deliverability before scaling volume
• Focused on trust, education, and clarity instead of discounts
• Built systems that compound over time