Ice Cartel is a direct-to-consumer jewelry brand selling premium iced-out pieces to an engaged, conversion-ready audience. Strong on product and acquisition, needing a a retention channel that was doing leaving revenue on the table since they were paying to drive customers to the site.

• no email marketing infrastructure in place — flows, campaigns, and pop-ups were either missing or barely functional.
• Email revenue capped at just $20k/mo despite a high-traffic 7-figure store, every paid click was being monetized only once.
• No weekly campaign cadence, so the existing list wasn't hearing from the brand.
• List growth flat with no high-converting pop-up to capture traffic into the funnel.
• Founders trying to manage a channel they admit they couldn't build themselves at the level required.

• 10x the email and SMS channel within the first quarter of partnership.
• Build the full retention system from the ground up — list growth, automated flows, and campaign cadence.
• Turn a high-traffic site into a compounding subscriber and revenue engine.
• Take email & SMS to 30-40%+ of total store revenue.
• Hand the founders a channel they don't have to think about, with email flows they couldn't have built internally

• Ran the WellCopy retention playbook tuned to a brand already scaling hard on paid acquisition
• Built the full 30+ flow automated customer journey from scratch
• Launched a high-converting pop-up backed by new offer strategy and ongoing testing
• Consistent weekly campaigns segmented to the right audience at the right time
• Built out the SMS channel in parallel with email instead of as a follow-up phase
• Layered in deliverability work, list hygiene, and Klaviyo billing optimization from day one

• Built the entire automated customer journey from scratch — welcome, abandonment, post-purchase, replenishment, winback.
• Launched pop-up forms to drive 3x list growth, converting more of Ice Cartel's existing paid traffic into subscribers and downstream buyers.
• Consistent weekly campaign cadence with proper segmentation, multiplying revenue per send across the existing list.
• Built and scaled the SMS channel alongside email so the two channels compounded.
• 10x'ed email & SMS revenue in 90 days.

• 3x growth in email & SMS list size from new pop-up and offer strategy
• 40% of store revenue now driven by email & SMS
• Full retention engine running with zero founder bandwidth required

• We built a real system build that delivers 10x/mo return
• Pop-up and list growth were treated as the foundation, so every downstream metric had fuel
• SMS launched alongside email, doubling the channel revenue from day one
• Weekly campaign cadence turned an underused list into a compounding asset