LivFresh: 102% Increase in Email Revenue for a Brand That Already “Had Email Covered”
Replaced a previous agency’s generic setup with brand-specific strategy, driving a 210% increase in automated revenue and 3x list growth for a premium oral care brand.
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LivFresh is a premium oral care brand focused on long-term dental health through clinically backed products. The brand operates in a trust-driven category where education, credibility, and consistency matter just as much as conversion.
LivFresh had serious plans to scale — and knew their email infrastructure needed to match that ambition.
- Already working with an email agency, but results were mediocre
- Flows were too generic and not aligned with the brand’s clinical positioning
- Minimal lifecycle depth or behavioral context in automations
- Campaign structure lacked sophistication
- Email wasn’t built to support aggressive scaling goals
- Rebuild the email and SMS system to support aggressive scale without sacrificing brand trust or deliverability
- Increase revenue per recipient
- Improve automated flow performance
- Build a campaign engine designed for long-term growth
- Elevate execution beyond standard agency work
- Didn’t scrap what existed — rebuilt it with intention
- Rebuild automated flows with brand-specific context and education
- Introduce a modern, scalable campaign structure
- Improve deliverability and engagement signals
- Increase list growth without cheapening the brand
- Continuously test new tools, platforms, and optimizations
- Rebuilt all automated flows from scratch incorporating LivFresh’s voice, credibility, and educational depth
- Added advanced logic, timing, and segmentation optimized for trust → conversion → retention
- Created a structured campaign calendar balancing education, authority, and conversion
- Improved engagement and inbox placement through tightened segmentation across email and SMS
- Regularly tested new platforms and technologies, proactively surfacing ideas instead of waiting for direction
- Operated as a true extension of the internal team
- 102% increase in email revenue
- 210% increase in automated email revenue
- 3x growth in email & SMS lists
- Improvements across all major Klaviyo metrics (deliverability, engagement, revenue per recipient)
- Built strategy around the brand — not the ESP
- Prioritized trust and education alongside revenue
- Took full ownership of performance
- Thought long-term, not campaign-to-campaign
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“To say the least, Max and his team delivered. All of our Klaviyo metrics have improved, ranging from deliverability to revenue per recipient. He is thoughtful, ethical, and is always trying to demo new technologies and platforms to help bolster email and SMS performance. Most importantly, Max cultivates his relationships with his clients, and I am happy to say that he has become a good friend of mine.”
