Lucky Fours is a fast-growing 8-figure ecommerce brand with strong paid acquisition and a high-traffic site.

When they came to us, they had the demand and the volume → what they lacked was a retention system capable of capturing and compounding it.

• Email attributed revenue stuck at just 16% of total store revenue, leaving major margin on the table.
• Underdeveloped flows that weren't covering the customer journey or converting at industry benchmarks.
• Campaigns underperforming with no real strategy, calendar, or directional thesis behind them.
• Previous agency failing to drive growth or unlock the brand's obvious potential.
• High-converting traffic being burned daily because there was no system in place to capture and monetize it.

• Push email attributed revenue from 13% toward 20%+ (the founder's initial target - we went past it).
• Rebuild the entire flow ecosystem to convert across every stage of the customer journey.
• Replace the broken pop-up with a high-converting list growth engine.
• Use SMS as a true revenue channel.
• Hand the founder a system that compounds margin.
• Free up time so the team can focus on the rest of scaling.

• Ran the WellCopy retention playbook tuned to a brand already scaling hard on paid ads
• Rebuilt the flow ecosystem to a full 30+ automated email and SMS system
• Launched a high-converting pop-up backed by new offer strategy and ongoing testing
• Built a segmented campaign calendar focused on non-discount angles to protect margin
• Strategic use of SMS
• Aligned the retention engine with the paid scale curve, increasing the value of each customer

• Audited and rebuilt every flow → welcome, abandonment, post-purchase, replenishment, winback, replacing the setup with a system designed to make revenue at every touchpoint.
• Launched a redesigned pop-up with new offer testing that hit ~18% conversion and added ~17,000 new subscribers per week to the list.
• Took attributed revenue from 13% to 35%+ within 60 days - exceeding the founder's initial 20% target by 75% on the first lap.
• Built and scaled the SMS channel from scratch, adding roughly 30% in incremental revenue on top of email.
• Executed ongoing campaign strategy and segmentation onto the calendar to keep each send pulling its weight as volume grew.
• Coordinated the retention engine with the brand's paid scale-up, helping fuel the move from $300k/mo to $1.5M/mo in two months.
• Took the channel fully off the founder's plate, with a dedicated team across copy, design, strategy, and account management.

• Total company revenue scaled from $300k/mo to $1.5M/mo within 60 days
• Email attributed revenue jumped from 13% to 35%+ in the same window
• Email revenue itself grew nearly 10x over the first 6 months
• Pop-up converting at ~18% with ~17,000 new subscribers per week added to the list
• SMS channel built from zero, contributing an additional 30% in revenue

• Rebuilt the retention foundation from scratch
• Flows and pop-ups were aligned to the brand's paid traffic profile
• SMS was developed as its own profit center
• Speed of execution matched the brand's growth curve, so retention scaled with acquisition