OVR Performance: Email Went From 25% to Nearly 50% of Revenue — Founder Fully Hands-Off
Took proven foundations and optimized them with consistency, niche expertise, and full ownership — giving the founder his time back while nearly doubling email performance.
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OVR Performance builds advanced athletic testing equipment used by elite athletes, coaches, and performance programs. Their products measure metrics like jump height, bar speed, power output, and sprint performance — all tied into a connected app.
It’s a highly technical product in a passionate niche where credibility and clarity matter.
- Founder had built a solid email foundation but couldn’t maintain it alongside operations, customer support, product development, and growth initiatives
- ~25% email-attributed revenue with underperforming flows
- Highly technical, opinionated niche requiring precise brand voice and terminology
- Email required constant mental and time investment from the founder
- Optimize email performance and take the entire channel off the founder’s plate
- Scale email revenue without sacrificing deliverability
- Improve list growth and engagement
- Nail brand voice in a technical, opinionated niche
- Build systems that run without oversight
- Take what already worked and execute it consistently at a higher level
- Optimize and expand lifecycle flows
- Improve list capture and segmentation
- Increase campaign consistency and quality
- Lock in brand voice and niche accuracy
- Remove founder involvement entirely
- Audited existing flows and optimized timing, messaging, and structure — improved lifecycle coverage without overcomplication
- Rebuilt and optimized signup forms matched to athlete and coach psychology — achieved 13%+ popup conversion rate
- Established a reliable campaign cadence balancing product education with conversion for a technical audience
- Quickly dialed in OVR’s voice and terminology — avoided generic ecommerce copy
- Elevated design quality to the point where email designs are now repurposed on OVR’s social media
- Clear approval workflows and proactive communication — founder fully hands-off with zero email babysitting
- Just under 50% email-attributed revenue in the first 5 months
- 13%+ popup conversion rate
- 3%+ average click rates per campaign
- Rock-solid deliverability
- Founder time and mental bandwidth fully reclaimed
- Took proven foundations and optimized them
- Executed with consistency the founder couldn’t maintain alone
- Understood the niche deeply
- Prioritized time leverage for the founder
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“They nailed our brand voice faster than I expected, and the designs lately have been next-level — I’m even using them on our social media. The team is responsive, proactive, and understands our niche better than most. Email now drives over 40% of our total revenue, and the best part is I don’t have to think about it anymore. I just know it’s handled.”
